Data as a reliable asset: financial sector under scrutiny

In a business setting such as finance, where product and price are becoming more and more differentiating elements, factors such as the Digital Transformation, Big Data or Business Intelligence are acquiring greater importance, allowing these businesses to be much more efficient. These premises base their success on the Quality and Data Enrichment. An adequate Data Quality strategy helps improve the image of the company, it favours costs savings, contributes to preventing fraud, increases the efficiency of the direct marketing actions and supports the loyalty and acquisition of customers, without also forgetting that the tools that later use the standardised and corrected data such as MDMs, BI or Geographic Information Systems will return more precise results. Whereas, the companies that continue managing the information on their customers in different information silos, characterised by duplicate, incomplete or invalid data, find themselves at a disadvantage. In its report “Measuring the Business Value of Data Quality”, Gartner indicates that “poor Data Quality is the main reason why 40% of business initiatives do not reach their goals”, furthermore, “it affects the overall work productivity by 20%”. Towards an adequate management of Information Until a short time ago, banks do not need to apply advanced intelligence to their data. However, the growth of the volume of information, as well as the significant restructuring that this sector has undergone at a worldwide level, has resulted in a process of unification of different sources and databases as well as the updating of their data. Having good geographic and social demographic data is essential to be able to carry out effective business and marketing campaigns. However, in the...

DEYDE celebrates its 15th anniversary with the support of its customers and partners

The Loyalty Awards were presented during the event held in Madrid Since its creation in 2001, DEYDE has worked towards a single and exclusive goal: Obtain maximum data quality for all its customers. By way of celebrating its 15th anniversary, on 16 November, DEYDE, the company specialising in Data Quality technology, met with its customers and partners at the event in which the company wanted to celebrate and show its gratitude for the support received during all these years. Attendance at the event was exceptional, with more than 80 senior managers from a variety of sectors, such as banking, insurance, the hotel industry and telecommunications. The senior management of DEYDE took advantage of the occasion to highlight a commitment to long-term loyalty. Similarly, it announced its desire to continue innovating in the area of Data Quality, without neglecting the most important part of its success, its customers. As a sign of this commitment, Luis Martínez, the Managing Director of DEYDE, presented the Loyalty Awards to three companies with which DEYDE has been working together for years: MAPFRE, DTS (Movistar+) and IDISO Hotel Distribution, the latter being a company that provides services to Meliá Hotels International. During the presentation, the senior manager reminded those present of the distinguishing features of the company: innovation, honesty and talent, which allows them to successfully adapt to the new demands and opportunities that arise in the market. “Since the creation of DEYDE in 2001 we have consolidated a business model based on specialisation and excellence”, Luis Martínez pointed out, “Even though we came about with a very specific Data Quality business model, the advance...

Dirty Data, a hurdle for an optimum Big Data strategy

Although Big Data and its strategies are on everyone’s lips, the truth of the matter is that there has been work going on tackling the underlying concept of the management and analysis of large volumes of data for many years. However, there is now the added complexity deriving from the three first “V”s of the five upon which Big Data stands: Volume, velocity, variety, veracity and value. Fruit of the interconnected environment in which we live, companies are adopting these new tools and strategies for the processing of large volumes of data to adapt their supply to the demands of their customers or to locate and exploit new business opportunities. However, they also face the huge challenge of dirty data: databases with incorrect, incomplete, inaccurate, and out of date information, or with duplicated data. Subsequently, organisations find that a segmentation of customers based on unclean data may lead to the allocation of erroneous indicators to a contact, which can limit their validity, or invalidate it completely, thereby affecting the development of their activity. The veracity of data, a question of trust In this context, it is worth examining the source of the possible inaccuracies in the data. To simplify this, we shall consider only the area of customer data. Firstly, it is worth mentioning the erroneous data that is a consequence of unintentional mistakes by users when entering data. In this case there is nothing further to say. Anyone can make a mistake. Another possible source would be the intentional entry of incorrect data, for illegal purposes (in order to anonymously access information or resources) or for criminal purposes...

DEYDE and Credirisk work together on Data Quality

This alliance provides Credirisk with the option to carry out autonomous database standardisation processes for its customers DEYDE expands its range and confirms its capability to process data in other languages such  as Portuguese DEYDE, technology leader in Data Quality, and Credirisk, the leading consulting company in Portugal, have joined forces to move forward in relation to Data Quality and therefore offer a better service to their customers. Framed within an international collaboration agreement, this new alliance offers Credirisk the possibility of commercialising its solutions in risk management and regulatory compliance in a joint manner with MyDataQ, a data quality tool with a specific solution adapted to the Portuguese market and language. “At DEYDE, we are still committed to commercial partnerships and the promotion of our alliances with leading companies in our sector. Credirisk is the only company in Portugal with a complete range of solutions for Risk, the Prevention of Money Laundering, Collections, the Monitoring of Predictive Models, Basel II/ III and Customer Value”, confirms Mario Peñas, Key Account Manager at DEYDE. “Therefore, this agreement allows us to expand our range, as well as confirm the capability and quality of our solutions to also standardise data in Portuguese”. Accurate, up-to-date and precise information thanks to MyDataQ With the integration with DEYDE’s MyDataQ, Credirisk can autonomously carry out the database standardisation processes for its customers, this being a prior phase to the application of its specialised solutions in assisting in the prevention of fraud and money-laundering. Specifically, and thanks to the integration with MyDataQ, the customers of Credirisk will be able to: • Detect incorrect registries and standardise names,...

DEYDE y Esri potencian la transformación digital

DEYDE Colombia Calidad de Datos, multinacional tecnológica dedicada a sistemas de Calidad de Datos, participó con la ponencia “GIS y Data Quality (ArcGIS-MyDataQ) al servicio de la Transformación Digital“, en la XVIII Conferencia Colombiana de Usuarios ESRI, celebrada en Bogotá el pasado 22 de septiembre. Durante la sesión, DEYDE expuso la importancia de la Calidad de Datos, presente en todos los procesos de Transformación Digital, aparte de explicar cómo llevar a cabo el desarrollo estas iniciativas de mejora en las empresas. Dentro de este contexto, la Nube, IoT (Internet de las Cosas), Big Data o la Analítica son aspectos determinantes a la hora de acometer proyectos de este tipo, especialmente prioritarios para los máximos responsables de las áreas TIC y de gobernanza de datos. Con MyDataQ, una suite compuesta por herramientas individuales, DEYDE ofrece a sus clientes servicios para normalizar nombres y direcciones, deduplicar y enriquecer datos, junto con la posibilidad de asignar coordenadas geográficas a las direcciones postales, entre otras prestaciones. La herramienta también está disponible como una solución única de Calidad de Datos. Los servicios incluidos en MyDataQ pueden integrarse de forma inmediata con la plataforma ArcGIS de ESRI. Durante la jornada, DEYDE realizó una demostración con MyDataQ, donde se pudo comprobar cómo esta herramienta ayuda a incrementar el número de direcciones postales que se pueden geo-posicionar y representar en esta plataforma GIS. “El evento fue una excelente oportunidad no solo para exponer la importancia de la calidad de los datos en el entorno digital actual, sino también para mostrar cómo se integran los sistemas de Data Quality en los proyectos geográficos más innovadores del país”, según...